SMEG
SMEG's status has become almost iconic and is much seen on both the large and small screen. FAB fridges and fridge freezers can be seen in V for Vendetta and EastEnders and even Wallace and Gromit have a 'SMUG'. Jamie Oliver regularly cooks on an A2 "Opera" range cooker; indeed SMEG appliances are regularly seen on cooking programmes in general. Some recent TV adverts have also seen versions of the FAB machines with their badges removed. A recent channel 4 advert features a red FAB10 fridge (with the name SMEG removed) on a boat floating along a canal in Amsterdam flanked by two happy Grolsch drinkers. SMEG personally sponsored Gilles Villeneuve for his drive in for the Ferrari F1 team in the early 80's.
